W.B. Samson – Egertorget
Influencer Reviews1
Mark Wiens
About
W.B. Samson is a renowned bakery chain in Oslo, Norway, with roots dating back to 1894. Known for its traditional Norwegian baked goods, it has become a staple for locals seeking classic pastries like kanelbolle. The bakery is celebrated for its commitment to quality and its cozy, inviting atmosphere, making it a popular breakfast destination.
The Visit
The visit to W.B. Samson kicks off the Oslo food tour with a focus on Norwegian breakfast traditions. The reviewer is immediately struck by the aroma of fresh pastries and the inviting display of breads and sandwiches. The highlight is the kanelbolle, a cinnamon and cardamom bun, praised for its gooey texture, crispy sugar top, and subtle spice. Paired with hot coffee, the experience is described as both comforting and essential for a morning in Oslo.
What They Ate
Quotes
"Good morning from Oslo, Norway, and we're starting at a legendary historical bakery to eat one of the most famous Norwegian pastries."
"There are few things greater than stepping into a bakery early in the morning and that poof of aroma of baked pastries hits you in the nostrils."
"But they have all the bread, they have a variety of sandwiches, but right at the front by the coffee machines is what everyone comes here for, the kanelboll."
"Check out this kanelboll. It is quite beautiful. It's picturesque. I like how tall it is. You can see how dense it is. You can see that sugar glaze on top."
"That bread is gooey, a little bit juicy from the sugar melting into syrup, and then has this bounciness to it."
"Oh, I like how it's crispy. The sugar is crispy on the top, and as you go further down to the bottom, it gets more and more gooey."
Our Reflection
The reviewer’s delight is palpable from the moment they step into W.B. Samson. The sensory details—the aroma, the sight of pastries, the tactile pleasure of breaking into the kanelbolle—underscore the importance of tradition and comfort in Norwegian breakfast culture. The bun’s gooey, syrupy interior and crispy top evoke nostalgia and satisfaction, while the pairing with hot coffee completes a quintessential Oslo morning. This experience sets a warm, inviting tone for the food tour, emphasizing the bakery’s role as a local institution.
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