Roll Boys.

My Favourite Sandwich, 141 Commercial St, London E1 6BJ, UK

London

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Eating With Tod

12/19/2025

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About

Roll Boys is a specialty bakery stall known for its decadent cinnamon buns, operating at pop-up markets and food festivals across London. Their inventive flavors, such as Biscoff, have quickly gained a cult following among sweet-toothed Londoners. The brand is celebrated for its playful approach and generous portions, drawing crowds at festive events like Tods Festive Feast.

The Visit

Roll Boys at Tods Festive Feast delivers an indulgent cinnamon bun experience, with the reviewer and guest raving about the Biscoff variety. The playful energy behind the counter and the sheer decadence of the buns make this a standout stop at the market. The reviewer is clearly enamored, repeatedly praising the sticky, rich texture and flavor, and even joking about becoming addicted. The interaction with staff and other customers adds to the festive, welcoming vibe.

What They Ate

Biscoff cinnamon bun

Classic cinnamon bun

Quotes

"(Biscoff cinnamon bun) That looks fucked up. Is that a Biscoff one? Yeah, that's a Biscoff. Fucking hell, man, that's the way to my heart, man."

"(Cinnamon bun) I'm going to be a junkie for this shit."

"If you were going to describe this in three words, what would that be? Um, orgasmic. Sticky. Delicious."

Our Reflection

The visit to Roll Boys is a celebration of unapologetic indulgence. The reviewer’s excitement is infectious, from the anticipation of the 'best cinnamon bun' to the moment of biting into the gooey Biscoff center. The banter with staff and guests captures the spirit of a festive London market—warm, communal, and a little irreverent. The cinnamon bun isn’t just a treat; it’s a catalyst for laughter, nostalgia, and a sense of belonging. This is comfort food at its most exuberant, and the reviewer’s candid reactions make it clear: Roll Boys is a must-visit for anyone craving sweetness and joy.

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