Knoops

2 New Row, London WC2N 4LH, UK

London

Open

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Cuisines

Fusion / contemporary

Influencer Reviews1

Travel For Phoebe

12/7/2025

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About

Knoops is a specialty chocolate shop founded by Jens Knoop, offering a customizable hot chocolate experience in London. With a focus on ethically sourced chocolate and a wide range of cocoa percentages, Knoops has become a go-to spot for chocolate lovers seeking both classic and adventurous flavors.

The Visit

Knoops delivers a unique hot chocolate experience, allowing customers to tailor their drink to their exact preferences. The reviewer was impressed by the depth of flavor and the smooth, velvety texture of the hot chocolate. The shop’s minimalist design and knowledgeable staff make it approachable for both chocolate connoisseurs and casual visitors alike.

What They Ate

70% dark hot chocolate

Oat milk hot chocolate

Quotes

"Knoops is London’s famous hot chocolate spot."

"This is the richest, smoothest hot chocolate I’ve ever had."

"I love that you can choose your cocoa percentage—it makes it so personal."

"It’s like drinking pure chocolate, but not overwhelming."

Our Reflection

Knoops elevates hot chocolate to an art form. The reviewer’s appreciation for the customizable menu and the quality of the chocolate shines through. Each sip is a revelation, balancing richness with subtlety. The experience is both comforting and exciting, inviting customers to experiment and find their perfect blend. Knoops is more than a chocolate shop—it’s a destination for anyone seeking warmth, indulgence, and a little bit of luxury in a cup.

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