Gwangjang Market
Influencer Reviews1
Danny Kim
About
Gwangjang Market is one of Seoul's oldest and largest traditional markets, established in 1905. Renowned for its vibrant street food scene, the market is famous for dishes like bindaetteok (mung bean pancake), mayak kimbap, and hand-pulled sweets. It attracts locals and tourists alike, offering a taste of authentic Korean flavors and culinary traditions.
The Visit
The visit to Gwangjang Market was a deep dive into classic Korean street food, with the reviewer sampling a variety of bindaetteok and witnessing the intricate making of traditional honey string candy. The lively atmosphere, abundance of oil, and comforting flavors stood out. While the bindaetteok impressed with its texture and nutty taste, the reviewer compared it to other favorites, highlighting the market's high standards and unique offerings.
What They Ate
Quotes
"Gwangjang Market man. You guys got some flack online but it's pretty good."
"(Bindaetteok) It's so heartwarming. I can see why you eat this during the rain."
"(Kkwabaegi) The exterior is so flaky, but the inside is so chewy."
"(Tteokbokki with radish) The radish makes it a little bit more fresher."
Our Reflection
Gwangjang Market emerges as a vibrant hub where tradition and flavor intertwine. The reviewer’s awe at the sheer thickness and comforting nature of the bindaetteok, paired with the ritual of pouring makgeolli, paints a picture of warmth and community. The spectacle of honey string candy being stretched into thousands of strands adds a sense of wonder and craftsmanship. Each bite, whether savory or subtly sweet, evokes nostalgia and surprise, reaffirming the market’s reputation as a cornerstone of Seoul’s street food culture.
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